Kunchacko Boban and Prithviraj appointed Forest Department brand ambassadors

THIRUVANANTHAPURAM: Malayalam film actors Kunchacko Boban and Prithviraj have been appointed brand ambassadors of the Forest Department. Their responsibilities will cover seven areas, including creating awareness about forest and wildlife conservation and promoting the department's initiatives. The government has issued an order in this regard.

Areas of activity

1. Conduct awareness campaigns through public events, recorded messages and digital communication platforms.
2. Support the promotion of selected departmental initiatives, public services, campaigns and public participation programmes.
3. Foster an interest in nature among children and young people through educational programmes, interactive sessions and nature study camps.
4. Share verified conservation messages, awareness videos and information about the department's activities through its official social media platforms.
5. Develop innovative communication methods to make forest and wildlife conservation messages more accessible to a wider audience.
6. Promote responsible behaviour towards wildlife, encourage respect for forest-dependent communities, create awareness about safe responses to human-wildlife conflict and ensure public participation in conservation activities.
7. Support programmes aimed at enhancing public understanding of habitats, biodiversity, ecological interdependence and the importance of sustainable coexistence.